Nano Influencer Income 2021

4 Types Of Instagram Influencers And Their Advantages

Being an influencer has become a legit source of income with the rise of social media platforms.

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average influencer earns $2,970

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monthly revenue can reach up to $15,356

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Cristiano Ronaldo earns $1.6M to endorse a product

For the past few years, millions of people have been drawn to the prospect of earning money by posting and doing things they love. Lifestyle Asia reported back in July 2021 that an average influencer earns US$2,970. The monthly revenue can reach up to $15,356 if you are at the top level of the influencer category.

And if you get extremely lucky and famous like Cristiano Ronaldo, you can earn as much as $1.6m to endorse a product on social media. So how do you get from a low tier influencer to one that earns a hefty paycheck on Instagram? It is important to understand the different levels of Influencers and how you can climb up from one status to the next.

There are four influencer categories based on follower count: Nano, Micro, Macro, and Mega influencers. Each influencer level has its advantages and disadvantages, and understanding them can help you properly position yourself to attract brands and increase income.

@__n.98s Instagram account
level 1

Nano Infuencers

Nano influencers have 10,000 followers or less. This category might have the least followers count among the other influencer levels, but they have the highest engagement rate.

If you are a nano influencer, do not feel inferior to other influencers because you have fewer followers.

Here are some of the benefits you should highlight when proposing a partnership with brands.

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Cheaper Cost At Higher Engagement Rate
Nano influencers usually charge cheaper compared to others, but their engagement rate is incredibly high! A high engagement rate means that people pay attention to your content. They are more likely to react, comment, share, and like your posts.

Engagement rate is crucial to brands because they don’t want to waste money on ads and partnerships that people will ignore.

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Peer-to-peer Influence

At this level, you know most of your followers by heart. Most of them are likely your real-life friends or family members. Your intimate relationship with your audience makes you more credible when promoting a product or service.

Marketers are well aware of the value of a peer-to-peer referral, and they have turned to nano influencers in the last few years to promote their products. In every group, there is always that one cool friend whose suggestions we trust. Think of yourself as that friend.

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High Conversion Rate
Advertisers usually work with influencers to increase two things: brand awareness and sales/ conversions.

Now, increasing brand awareness might not be your strength. Your reach is low due to your low follower count. However, you have a high conversion rate because of your credibility!

People trust recommendations from friends and family more than celebrities and famous influencers. Therefore, nano influencers have just as much potential to bring cash as bigger influencer groups.

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Location
Being a small-scale influencer who can’t travel the world is not too bad. Brands that need positive word of mouth and local presence will need to work with influencers who can help them penetrate the community. You are that influencer!
@progamer537.yt Instagram accounts
Level 2

Micro Influencers

Micro influencers have around 10,000 to 100,000 followers. This category has the most number of influencers now. If you fall under this category, you are probably working on a particular niche. You have amassed tens of thousands of fans and followers who are very loyal and highly engaged with your content.

You can now charge higher than nano influencers because your reach is significantly wider.

Here’s what makes you stand out among other influencer categories.

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You have established authority on a particular niche.
Micro influencers are specialists in particular niches. If you are a micro-influencer, your followers see you as an expert. Make use of this credibility to attract brands within your niche.
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Higher Reach and Engagement Rate
Micro influencers have significantly more followers than nano influencers and a higher engagement rate than macro influencers. You can take advantage of this to attract targeted brands within your niche.
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High Conversion Rate
Your “expert” take on products is more likely to generate warm leads into sales. You can convince people to buy products that you are endorsing if you manage to maintain good credibility.
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Reasonable Pricing
Micro influencers charge less than mega influencers, but they are more efficient.

A study from HelloSociety found out that micro-influencers are 6.7 times more efficient per engagement than influencers with more followings.

@Fashioshelves Instagram Influencer
level 3

Macro Influencers

Macro Influencers have 100,000 to 1 million followers. Most of them are not celebrities. They can be ordinary people who typically have grown this following through the internet.

Macro influencers have a higher reach than the previous two types we discussed. But with a higher follower count comes a lower engagement rate. You might have a harder time establishing your credibility depending on how specialized your account is. But don’t fret because your strength lies on the following:

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Higher Reach

With hundreds of thousands of followers, brands would be ecstatic to work with you simply because of your reach. Your reach is valuable because it helps them build awareness of their products, events, or services.
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Experience

You have already worked with plenty of brands. Your experiences can help you streamline collaborations. You know exactly what type of approach will work and will bring the desired result to the table.
@taylorswift instagram account
level 4

Mega Influencers

Finally, the highest level in the influencer chain– the mega influencers! Mega influencers have 1m+ followers.

They are usually traditional celebrities, singers, and movie and internet personalities who have risen to prominence in the past years.

Mega influencers might have the lowest engagement rate among all influencer categories, but they have the highest reach. Because of this, they can demand good amount of money to promote anything on social media.

If you are a mega influencer, these are your core strengths.

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Experience

At this point, you have probably already worked with hundreds or thousands of partnerships. You know how to make things simpler, faster, and more effective.
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Wide Reach and Influence

As a mega influencer, you have the capability to reach and influence millions of people. You do not need to work hard to catch people’s attention. Those who idolize you are likely to buy the things you have and copy the things you do.
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Brand Exclusivity and Elevation

Not every brand can afford to get endorsements from mega influencers. You can bring a level of “exclusivity” to brands and products because of your fame and reputation.
Conclusion

Those are the four types of influencers. As an influencer, you must be aware of your strengths and weaknesses as you move up from one category to another. Doing so can allow you to maximize your earning potential no matter which level you are at.

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