How To Add And Customize Links On Instagram Stories

Instagram now allows every user to add links to their Stories

Back in the day, only verified or accounts with more than 10k followers could put links on their Stories via the Swipe-up option. For business owners, links are essential because they redirect customers to their buy pages. Therefore, increasing the possibility of generating more sales. For content creators, links are vital because they can help drive traffic to their websites.

Following requests from the community, Instagram made a highly-commendable decision to make the link option available to everyone, regardless of the number of followers a person has. The social media giant took away the Swipe-up option in favor of the Add Link sticker.

Add And Customize Links On IG

If you have not heard of this new option yet, now is the perfect time to learn more about the Add Link sticker. This step-by-step tutorial will tell you how to access and use it on your Instagram Stories.

How To Add Links On Instagram

1. Go to the Instagram app and tap the plus sign at the upper right part of the screen. Select Story. You may also click on the home button at the bottom-left part of the screen, then swipe left to go to the Story.

2. Build/Edit your Story. Add filters, texts, or any other creative options that you want.

Story Links on IG

3. Tap the Sticker icon in the top part of the screen and select the Link sticker as shown below.

Link Icon On Instagram story
  • Type in the URL
  • Customize the text or call to action (eg., Shop Now, or Click Here To Buy) by clicking “Customize sticker text.” If you do not want to customize the text, the sticker will display the URL instead.
  • Place the sticker on your Story, or drag it to reposition.
  • You can also change the size of the Add Link sticker by pinching it.
  • Tap to change the color schemes of the Add Link sticker.
INSERT LINK ON INSTAGRAM
CUSTOMIZE LINKS STICKER ON IG

4. Once you are satisfied, you can now publish your Story.

Link attachment for IG
Linking your website on Instagram

Uncostumized Vs. Customized link sticker.

Can I Use Add Link Stickers?

Sticker Link on Instagram Stories

Definitely! In October 2021, Instagram made the Link Stickers accessible to every user, not just verified accounts or those with more than 10,000 followers.

In a rare instance that you still don’t see the link sticker option on your Story, make sure that your app is up to date. You may also try to do the old-fashioned tech advice of turning your phone on and off to fix some temporary glitches. If this still doesn’t work, you can try reporting the problem to Instagram by going to Settings> Help> Report A Problem > Something Isn’t Working.

Briefly explain the problem and provide screenshots for support.

Other Ways To Use/
Share Link On Instagram

URL Attachment on instagram story

Unlike Facebook, Instagram does not support links in the captions of your photos or videos.

However, there are other ways to share links with your friends/ followers and bring more people to your desired internet destination.

Link in bio

Since links don’t work on post captions, you can utilize your bio and post links there.

Try shortening your bio by using customization tools such as bit.ly. You can only post one link on your bio. So, if you have more than one link you’d like to share with your followers, you can use a separate tool to host all of them on one landing page through an Instagram link tree.

Make sure that your links are updated, and don’t forget to add “link in bio” on your posts to let people know about it.

Direct Messages

Another way to share links is via Instagram’s Direct Messages.

You can create a post and tell your followers to send you a DM to get a direct link. DM Me sticker on Stories is another cool feature to use since it lets your followers connect with you with just one tap.

The approach feels more personalized, but you also have to gauge the possible number of requests you might receive. If you have a large following, be prepared to automate responses if you do not want to end up answering thousands of DMs.

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