What Are Call To Actions And How To Add It On Instagram
Is there something you want your Instagram followers to do?
Well, guess what? They won’t take action unless you specifically tell them!
Relationship gurus always say that communication is the key to a successful relationship. Well, that advice goes beyond romantic relationships. It applies to businesses, too!
You cannot expect your audience to do what you want by only giving them minimal hints hoping they will figure out the rest.
What Is An Instagram Call To Action (CTA)?
A Call To Action (CTA) is a message that tells your audience to do something specific. It can be a few words or one or two short sentences.
In Instagram, a CTA can appear through an image or a post caption. If you pay to advertise on the platform, your CTA can be a button, a link, or a clickable image.
For business owners utilizing Instagram as a marketing tool, CTAs can do wonders in driving more visitors to your website, increasing leads and conversion rates, and generating sales. For influencers, it can increase engagement rate or get more followers.
A well-crafted CTA can help you reach your desired goals, which leads us to our next topic.
How To Write CTA For Instagram?
We create CTA because we want people to take action to achieve a bigger marketing/ advertising goal. Hence, we must define our goal first, think about the desired action we want our audience to take, and then create the CTA message based on them.
For example, you are a business owner selling homemade soaps. You want to increase the sales of your products. The action you want your audience to do is to buy products from you. Your CTA message should be something like: “Buy Homemade Soaps Now.” or “Shop For Organic Homemade Soaps Now.”
Your goals are the foundation of your CTAs. Hence, define your goal first before you attempt creating a CTA. Or else, you might veer off too far with no actual direction.
1. Use Powerful Verbs
Your verb choice is crucial to the success of your CTA.
Effective marketing or advertising copy uses strong verbs instead of weak adjectives.
Use strong action/command words to compel your audience to take the action you want. Be precise, be clear. Avoid weak adjectives that might divert or lose your audience’s attention.
Here are some commonly used verbs in CTAS.
Get
Discover
Buy
Shop
Try
Learn
Build
Register
Click
Sign up
Book
Order
Kylie Jenner tells her followers where to buy her newly launched swimwear line. The caption both uses strong verbs, has a sense of urgency, and directly tells the audience where to go next.
2. Tell Your Audience Clearly What’s In It For Them
Why should your audience do what you are telling them to do? What’s in it for them?
If your goal is to generate more sales and your CTA involves asking the audience to buy your product, you should highlight your unique selling point.
Whatever your goal is, make sure to highlight the benefits to entice your audience to take action.
Three Beans asks customers to follow their pages in exchange for a free Cassava Ball.
Victoria’s Secret announces up to $40 off on their products for a one-day-only sale.
3. Give It A Sense Of Urgency
By giving your audience a sense of urgency, you are more likely to get them to act fast.
So instead of simply telling your audience to buy your product, ask them to “Buy NOW.” Tell them to “hurry, before it’s too late,” or to “register before the spots fills up” so they don’t “miss out on this limited offers.”
4. Make Your CTA Sound Conversational
Sure, your jargon and big words sound fancy, but we are not here to impress our audience by making ourselves look intellectually elite. If your audience doesn’t understand what you are saying, there will end up scrolling past your post.
Make sure you use laymen terms and common words that your target audience understands. Keep your tone friendly and inviting.
5. Use “You” Sentences
To compel your audience to do what you want, your Call To Action should feel like it’s talking directly to them. To do this, you must write in the second-person point of view and use the pronoun “you” in your sentences.
Using the word “you” makes the interaction between you and your audience more personal. Did you notice how we used it in this article, too?
Sephora makes this Instagram ad feel more personal and intimate by using the word “you.”
6. Make Sure The Links Works
Paying to advertise on Instagram allows you to use CTA buttons.
If you are trying to bring your audience to your website or do conversions via your CTA in the advertisement, you must provide them with the correct link that works.
If your CTA button says “Shop Now,” your audience better get directed to a landing page where they can buy the product once they click your ad. Don’t give them a link to your homepage and assume they’ll figure out where to click next to start shopping.
It’s vital to send your audience directly where you want them to go or else, they will lose interest or forget why they are even there in the first place.
7. Make Your CTA Stand-out
Sadly, Instagram posts do not allow you to put clickable links. To move around this hurdle, you can put a shortened URL of your website to your post so it will be easier for your audience to copy or type them into the browser. Or you may also put your contact number so it will be easier for your customers to reach out to you, just like the example below.
Taste Amaizeng posts an appetizing photo of their Lamb Chops along with a clear Call To Action: Order Now.
Conclusion
Those are some of the ways to write CTA on Instagram. Remember, an effective CTA is clear, short, and direct. Your CTA’ should tell your audience what to do, and why they should.
Feel free to get creative and test the performance of your CTA from time to time. Sometimes, changing a single word on your CTA can make all the difference.
Also, make sure that the engagement on your post is good. When people see few likes and comments, they tend to not follow. Boost your post fast and buy Instagram Likes with Comments.
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